On discovering the power of storytelling

I decided to study business because I had the feeling it turns the world a big playground to explore, and that since we live in a capitalistic world, I would have all the freedom to do so.

I was a good student, very dedicated, super serious, but always too sensitive. I would even find myself crying easily if people were slightly too tough with me. It was so embarrassing, it needed to change fast if I wanted to be taken seriously one day. After my graduation, I chose to start working as a buyer, to learn a key skill that I was clearly missing: learning how to say no, and not being intimidated anymore. I spent 9 years working in Procurement, with all the crazy negotiation situations I’ve been in, I can proudly say mission accomplished: you can now yell at me all that you want, throw a chair across the room, and not only I will keep my cool instead of breaking out in tears, but I will find the best way to turn this in my favor and negotiate a beneficial deal for my company - but these stories are for another article.

Then I realized I succeeded to learn what gave me the most fun in procurement, and that the challenges I was now facing in my job did not excited me anymore. The new skill I wanted to acquire was storytelling.

The first sparkle ignited while reading the book of Yuval Noah Harari Sapiens, in which he explains (much better than I am about to do) that what differentiate humans from other animals is our capacity to create stories that we believe and share at the planet scale. The best example of that is the story of money: it does not exist, it is simply a concept humans invented, and yet every single person across the globe believes and acts according to this story.

That thought woke up something in me about the power of stories. I now wanted to be able to tell stories, share them, and entertain people with it. Not only I would have fun learning and practicing this new skill, but I felt like I entered the matrix and found a new great key to make myself comfortable in the world. After spending years trying to challenge the established stories, I wanted to be able to create my own.

This happened just after I came back to work from a burn-out and I was actually worried about my brain performances. Not that I was anywhere close to being a rocket scientist before, but i could clearly see that my reasoning was much slower than before. I was very worried I could never again take new challenges like I used to do. And since overcoming difficulties is usually my main source of motivation at work, I didn’t know how I would overcome this.

And then it hit me: the first and more powerful story I should craft was one for myself: the story that with patience and determination, I could re-wire my brain to work efficiently again, and have fun creating stories. This page is one of the best example of how I do it since then.

Marie .

Baieta Studio is about shaping authentic stories that leave a lasting impression. Through Creative Marketing Strategy and Illustration, I aim to create narratives that connect with people emotionally. A bold storytelling and unique visual identity is what will set you apart.

With over 10 years of experience in marketing and project management for global brands, I bring a fresh, strategic perspective to your communication approach. Every project begins with data-driven research and deep market insights, but at its heart, it’s about uncovering true needs to craft a story both meaningful and memorable.

As an illustrator, I’m endlessly inspired by color and light. I sketch and paint daily, drawing creativity from the three places that shaped me: the French Riviera where I was born and raised, Amsterdam where I built my professional journey, and the Mexican desert, a place I fell in love with.

I exclusively practice analog painting, with watercolors, that I then digitalize. This gives an authenticity and texture to my work like no other. The more diverse themes, the happier I am, as I love to explore new visual representations, but you’ll always find back my style in the final work.

https://baieta-studio.com/
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