Bring on your critics

The lexical field of the word ‘critic’ has taken a dark turn. Your colleague is being criticized, you are accused of being critical, your sister needs to deal with this burning critical issue... None of this bodes well. However, originally, “to issue a critic” was meant to qualify the fact of simply sharing an opinion. Now a critic is someone who finds fault in some work. We converted feedback into something automatically negative.

Indirectly, I believe it affects the value of what we call “critical spirit”, when it is probably the most important currency we have in a time when fascism is progressing so fast...

Nowadays, being judgemental is considered a huge default. But we need critics of all sorts to progress professionally, politically, personally. I want my boss, my friends, even my partner to be critical! As long as it is done with tact and respect.

It is important from time to time to remember that we all have our own biases. And the more we go through life, the more we build up our own specific prism through which we judge life events. It takes a lot of conscious effort to try to overcome them and open up to different perspectives.

That’s why I don’t believe in journalism neutrality. It is a very nice invention, but unfortunately only wishful thinking, as we all humans, journalists included. But I believe in press independency. I believe in media literacy. I believe that we need to protect the diversity of opinions. I believe in sharing critics freely, because every thought is political, even our most intimate ones. And freedom and plurality work hand in hand, one cannot exist without the other. So let’s keep sharing critics, positive, negative, provocative ones, they make us rich.

Marie .

Baieta Studio is about shaping authentic stories that leave a lasting impression. Through Creative Marketing Strategy and Illustration, I aim to create narratives that connect with people emotionally. A bold storytelling and unique visual identity is what will set you apart.

With over 10 years of experience in marketing and project management for global brands, I bring a fresh, strategic perspective to your communication approach. Every project begins with data-driven research and deep market insights, but at its heart, it’s about uncovering true needs to craft a story both meaningful and memorable.

As an illustrator, I’m endlessly inspired by color and light. I sketch and paint daily, drawing creativity from the three places that shaped me: the French Riviera where I was born and raised, Amsterdam where I built my professional journey, and the Mexican desert, a place I fell in love with.

I exclusively practice analog painting, with watercolors, that I then digitalize. This gives an authenticity and texture to my work like no other. The more diverse themes, the happier I am, as I love to explore new visual representations, but you’ll always find back my style in the final work.

https://baieta-studio.com/
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Being kind in business is more profitable