The kind of trainings we really need in companies

Training is supposedly one of the best way to keep employees motivated. Providing good training as an employer not only shows the employee you literally invest in some time and money in them, but also show you care about the future.

When I ask my colleagues which trainings they would chose for the year to come, I always collect the same demotivated answers: “well, I don’t really know, everything looks the same to me”. And they were right. Besides the programs all look the same. They are all based on sitting passively and listening to an expert talk about his topic. Where are the real-life example? Where is the practice? I don’t want to have the same learning experience in my job than what I had in school. The whole point of working life is that you’re supposed to an active participant of the change. I don’t want to listen to somebody about how great change makers they are, I want to experiment the change! I want to be able to try and fail during the training so that when I will try my new skill in real work life with my stakeholders and external partners they won’t have to suffer as much from my learning curve, and I will have built in some confidence to execute my new mission better. With remote work, it has become even worse. We sit and listen to a very skilled trainer during hours, desperately bored when they are doing their very best to make the class interactive with little questionnaires to fill in with our phones.

We need leading by example, we need to have a safe space to try and fail, we need to practice. Shadowing a better skilled colleague should be more accessible. Having leaders that have both the guts and the humility to show us how they started and to guide us step by step towards their level of mastery.

Marie .

Baieta Studio is about shaping authentic stories that leave a lasting impression. Through Creative Marketing Strategy and Illustration, I aim to create narratives that connect with people emotionally. A bold storytelling and unique visual identity is what will set you apart.

With over 10 years of experience in marketing and project management for global brands, I bring a fresh, strategic perspective to your communication approach. Every project begins with data-driven research and deep market insights, but at its heart, it’s about uncovering true needs to craft a story both meaningful and memorable.

As an illustrator, I’m endlessly inspired by color and light. I sketch and paint daily, drawing creativity from the three places that shaped me: the French Riviera where I was born and raised, Amsterdam where I built my professional journey, and the Mexican desert, a place I fell in love with.

I exclusively practice analog painting, with watercolors, that I then digitalize. This gives an authenticity and texture to my work like no other. The more diverse themes, the happier I am, as I love to explore new visual representations, but you’ll always find back my style in the final work.

https://baieta-studio.com/
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On discovering the power of storytelling